1. Introduction and Scope
This Privacy Policy describes how adam69 ("we", "us", "our") collects, uses, discloses, and protects the personal information of users ("you", "your") who access our website at adam69.cam or use our gaming services. This policy applies to all personal data processed by adam69 in connection with providing online casino games, sports betting, live dealer entertainment, and related services to players in Indonesia.
By registering an account, accessing our website, or using any of our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein. If you do not agree with any aspect of this policy, you should not use our services.
adam69 is committed to protecting your privacy and handling your personal data with transparency, security, and respect. We comply with applicable international data protection laws and industry best practices for the gaming sector. This policy should be read in conjunction with our Terms & Conditions and Responsible Gaming policy.
2. Data Controller and Contact Information
adam69 acts as the data controller for all personal information collected through our platform. We determine the purposes and means of processing your personal data. If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
We aim to respond to all privacy inquiries within 48 hours. For data subject access requests or deletion requests, we will respond within 30 days as required by applicable data protection regulations.
3. Information We Collect
adam69 collects several categories of personal information to provide, maintain, and improve our services, ensure security, comply with legal obligations, and personalize your experience. The types of information we collect include:
3.1 Information You Provide Directly
When you register an account, make deposits or withdrawals, participate in promotions, or contact customer support, you provide us with personal information including but not limited to:
- Account Registration Data: Full legal name, date of birth, gender, residential address (street, city, postal code), email address, mobile phone number, username, and password.
- Identity Verification Documents: Government-issued photo identification (Indonesian National Identity Card - KTP, passport, or driver's license), proof of address (utility bills, bank statements), and selfie photos for facial verification as part of our KYC (Know Your Customer) procedures.
- Financial Information: Bank account details (bank name, account number, account holder name) for Indonesian banks including BCA, BRI, BNI, Mandiri, CIMB Niaga, OCBC NISP, BSI, Bank Permata; e-wallet account information for OVO, DANA, GoPay, ShopeePay, LinkAja; transaction history, deposit amounts, withdrawal requests, and payment method preferences.
- Communication Data: Messages you send to our customer support team via live chat, email, WhatsApp, or in-app messaging; feedback, complaints, or inquiries you submit; responses to surveys or promotional communications.
- Marketing Preferences: Your consent or opt-out choices for receiving promotional emails, SMS messages, push notifications, or other marketing communications.
3.2 Information Collected Automatically
When you access or use adam69 services, we automatically collect certain technical and usage information through cookies, web beacons, and similar tracking technologies:
- Device Information: Device type (mobile phone, tablet, desktop computer), operating system (iOS, Android, Windows, macOS), browser type and version, unique device identifiers, screen resolution, and device language settings.
- Network and Connection Data: IP address, Internet Service Provider (ISP), connection type (Wi-Fi, mobile data), and approximate geographic location based on IP address (city and country level, not precise GPS coordinates).
- Usage and Interaction Data: Pages visited, features used, time spent on each page, clickstream data, search queries within the site, games played, bet amounts and outcomes, session duration, referral source (how you found our website), and interaction with promotional banners or offers.
- Cookie Data: Information stored in cookies and similar technologies to remember your preferences, authenticate your session, analyze site traffic, and personalize content. For more details, see Section 10 (Cookies and Tracking Technologies).
3.3 Information from Third Parties
In certain circumstances, we may receive information about you from third-party sources to verify your identity, prevent fraud, or enhance our services:
- Payment Processors: Transaction confirmation, payment status, and fraud detection information from banks and payment service providers.
- Identity Verification Services: Verification results from third-party KYC and anti-money laundering (AML) screening providers.
- Game Providers: Game play data, RTP (Return to Player) statistics, and technical game performance data from third-party game developers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Pocket Games Soft.
- Advertising Partners: Aggregated demographic and interest data to improve targeting and measure campaign effectiveness (no personally identifiable information is shared).
4. How We Use Your Information
adam69 uses your personal information for the following legitimate business purposes:
4.1 Service Provision and Account Management
- Create, maintain, and manage your gaming account
- Authenticate your identity and verify your eligibility to use our services (21+ age verification for Indonesian players)
- Process deposits, withdrawals, and other financial transactions
- Provide access to casino games, sports betting (bandar bola including BRI Liga 1, EPL, Champions League matches), live dealer games, togel lottery variants, and other gaming products
- Track your betting history, account balance, winnings, and losses
- Apply and manage bonuses, promotions, and loyalty rewards
- Enforce wagering requirements and bonus terms
4.2 Customer Support and Communication
- Respond to your inquiries, complaints, and support requests via live chat, email, WhatsApp, or phone
- Send important account notifications (registration confirmation, deposit receipts, withdrawal approvals, security alerts)
- Communicate changes to our Terms & Conditions, Privacy Policy, game rules, or service updates
- Provide responsible gaming support and implement self-exclusion or limit-setting tools upon your request
4.3 Security, Fraud Prevention, and Compliance
- Detect, prevent, and investigate fraudulent activity, money laundering, collusion, bonus abuse, and other prohibited conduct
- Monitor for suspicious betting patterns, multiple accounts, or use of automated betting bots
- Comply with KYC, AML (Anti-Money Laundering), and CTF (Counter-Terrorist Financing) legal obligations
- Verify source of funds for large deposits or withdrawals
- Maintain transaction records as required by our gaming license and applicable regulations
- Respond to legal requests from law enforcement, regulatory authorities, or court orders
- Protect the security and integrity of our platform, systems, and other users
4.4 Marketing and Personalization (With Your Consent)
- Send promotional emails about new games, special bonuses, tournaments, and exclusive offers
- Display personalized game recommendations based on your play history and preferences
- Notify you of upcoming sports events relevant to Indonesian players (BRI Liga 1 matches, Timnas Indonesia fixtures, badminton tournaments)
- Provide tailored promotions for Indonesian holidays (Indonesian Independence Day on 17 August, Idul Fitri, Ramadan, Chinese New Year/Imlek)
- Send SMS or push notifications about time-sensitive offers (with your explicit consent)
You can opt out of marketing communications at any time by clicking the unsubscribe link in emails, adjusting your notification preferences in your account settings, or contacting customer support. Opting out of marketing will not affect transactional or service-related communications.
4.5 Analytics and Service Improvement
- Analyze user behavior, game popularity, and betting patterns to improve our product offerings
- Conduct A/B testing to optimize website design, user interface, and conversion rates
- Monitor platform performance, identify technical issues, and improve loading speeds
- Develop new features, games, and payment methods based on user feedback and data insights
- Generate aggregated, anonymized statistics and reports for internal business intelligence (no individual users are identifiable in these reports)
Legal Basis for Processing: We process your personal data based on (1) performance of our contract with you (providing gaming services), (2) compliance with legal obligations (KYC/AML requirements), (3) your explicit consent (marketing communications), and (4) our legitimate interests (fraud prevention, service improvement, security).
5. Data Sharing and Disclosure
adam69 does not sell your personal information to third parties. However, we may share your data with the following categories of recipients for the purposes described in Section 4:
5.1 Service Providers and Business Partners
- Payment Processors: Banks and financial institutions (BCA, BRI, BNI, Mandiri, CIMB Niaga) and e-wallet providers (OVO, DANA, GoPay, ShopeePay, LinkAja) to process deposits and withdrawals.
- Game Providers: Third-party software providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Pocket Games Soft) who host and deliver casino games and live dealer experiences.
- Identity Verification Services: KYC and AML screening providers who verify your identity documents and screen against sanctions lists.
- Customer Support Tools: Live chat platforms, ticketing systems, and CRM software used to manage customer inquiries.
- Cloud Hosting and Infrastructure: Server hosting providers and cloud computing services that store and process data on our behalf.
- Analytics and Marketing Platforms: Tools like Google Analytics (anonymized), email marketing services, and advertising networks that help us understand user behavior and deliver relevant promotions.
All third-party service providers are contractually obligated to protect your personal data, use it only for the specified purposes, and comply with applicable data protection laws. We conduct due diligence on all partners to ensure they maintain adequate security measures.
5.2 Legal and Regulatory Authorities
We may disclose your personal information to government agencies, regulatory bodies, law enforcement, or courts when required by law or when we believe disclosure is necessary to:
- Comply with legal obligations, court orders, subpoenas, or regulatory requests
- Investigate, prevent, or take action regarding suspected illegal activities, fraud, or violations of our Terms & Conditions
- Protect the rights, property, or safety of adam69, our users, or the public
- Enforce our policies or defend against legal claims
5.3 Business Transfers
In the event of a merger, acquisition, sale of assets, bankruptcy, or other business transition involving adam69, your personal information may be transferred to the acquiring entity or successor company. You will be notified via email or prominent notice on our website of any such change in ownership or control of your personal data.
5.4 With Your Consent
We may share your information with other third parties if you explicitly consent to such disclosure, for example, if you choose to share your gaming achievements on social media platforms or participate in public leaderboards and tournaments.
6. Data Retention
adam69 retains your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:
- Active Accounts: Personal data is retained throughout the entire duration your account remains active and accessible.
- Closed Accounts: After account closure, we retain basic account information (name, email, transaction history) for a minimum of 5 years to comply with financial record-keeping regulations, AML laws, and potential dispute resolution.
- Transaction Records: Financial transaction data, bet history, and KYC documents are retained for at least 7 years as required by our gaming license and Indonesian financial regulations.
- Communication Records: Customer support chat logs, emails, and call recordings are typically retained for 3 years for quality assurance and dispute resolution purposes.
- Marketing Data: If you opt out of marketing communications, we retain a suppression record of your email address or phone number indefinitely to ensure we do not contact you again.
After the applicable retention period expires, we securely delete or anonymize your personal data so that it can no longer be associated with you. Anonymized data may be retained indefinitely for statistical analysis and business intelligence purposes.
7. Data Security Measures
adam69 implements robust technical, organizational, and administrative security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security practices include:
- Encryption: All sensitive data transmitted between your device and our servers is encrypted using industry-standard 256-bit SSL/TLS encryption. Financial transactions and account credentials are additionally encrypted at rest.
- Access Controls: Personal data is accessible only to authorized adam69 employees and service providers who require access to perform their duties. Access is granted on a need-to-know basis and protected by multi-factor authentication.
- Firewalls and Intrusion Detection: Our servers are protected by advanced firewalls, intrusion detection systems, and DDoS mitigation technologies to prevent unauthorized access and cyberattacks.
- Regular Security Audits: We conduct regular security assessments, vulnerability scans, and penetration testing to identify and remediate potential weaknesses.
- Secure Data Centers: Our data is stored in certified data centers with physical security controls, including 24/7 surveillance, biometric access, and redundant power and network infrastructure.
- Employee Training: All adam69 staff receive regular training on data protection principles, security best practices, and confidentiality obligations.
While we employ industry-leading security measures, no method of transmission over the internet or electronic storage is 100% secure. You are responsible for maintaining the confidentiality of your account password and should never share it with others. If you suspect unauthorized access to your account, contact us immediately.
8. Your Privacy Rights
Depending on your jurisdiction and applicable data protection laws, you may have the following rights regarding your personal information:
- Right of Access: You have the right to request a copy of the personal data we hold about you. We will provide this information in a structured, commonly used, and machine-readable format.
- Right to Rectification: You can request correction of inaccurate or incomplete personal information. You can also update most information directly through your account settings.
- Right to Erasure (Right to be Forgotten): You may request deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes collected, you withdraw consent, or you object to processing. Note that we may be required to retain certain data for legal or regulatory compliance (see Section 6).
- Right to Restrict Processing: You can request that we limit the processing of your personal data in specific situations, such as while we verify data accuracy or assess the legitimacy of a processing activity.
- Right to Data Portability: You have the right to receive your personal data in a portable format and transmit it to another service provider where technically feasible.
- Right to Object: You can object to processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests by providing specific reasons related to your situation.
- Right to Withdraw Consent: Where processing is based on your consent (such as marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
- Right to Lodge a Complaint: If you believe we have not handled your personal data properly, you have the right to lodge a complaint with a supervisory data protection authority in your jurisdiction.
To exercise any of these rights, please contact us at [email protected] with a clear description of your request. We will respond within 30 days and may require additional information to verify your identity before processing certain requests.
9. International Data Transfers
adam69 operates internationally, and your personal information may be transferred to, stored in, and processed in countries outside Indonesia, including jurisdictions that may have different data protection standards than your home country. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:
- Transferring data only to countries recognized as providing adequate protection for personal data
- Using standard contractual clauses approved by regulatory authorities
- Ensuring our service providers and partners comply with international data protection frameworks
By using adam69 services, you acknowledge and consent to the international transfer of your personal data as described in this section.
10. Cookies and Tracking Technologies
adam69 uses cookies, web beacons, pixel tags, and similar tracking technologies to enhance your user experience, analyze site usage, and deliver personalized content. Cookies are small text files stored on your device when you visit our website. We use the following types of cookies:
- Essential Cookies: Necessary for the website to function properly, including authentication, session management, and security features. These cannot be disabled.
- Performance Cookies: Collect anonymous information about how visitors use our site, such as which pages are most visited and whether users encounter errors. This helps us improve website performance.
- Functionality Cookies: Remember your preferences (language, currency, username) and provide enhanced personalized features.
- Advertising/Targeting Cookies: Track your browsing activity to deliver relevant advertisements on our site and third-party platforms. These cookies may share information with advertising partners.
You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality and your user experience. For more information about cookies and how to manage them, visit your browser's help documentation.
11. Third-Party Links and Services
Our website may contain links to third-party websites, such as game providers, payment processors, or social media platforms. adam69 is not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by adam69 through our own website and services.
12. Children's Privacy
adam69 services are intended solely for individuals who are at least 21 years of age, as required by Indonesian law and our gaming license. We do not knowingly collect personal information from anyone under the age of 21. If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete that information and close the associated account. If you believe a minor has provided personal information to adam69, please contact us immediately at [email protected].
13. Changes to This Privacy Policy
adam69 reserves the right to update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will notify you by:
- Posting the updated policy on our website with a revised "Effective Date" at the top
- Sending an email notification to your registered email address
- Displaying a prominent notice on our website or within your account dashboard
Your continued use of adam69 services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your personal information.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how adam69 handles your personal data, please contact our privacy team:
We are committed to resolving any privacy concerns promptly and transparently. All inquiries will be acknowledged within 48 hours, and we will provide a substantive response within 30 days.
Effective Date: This Privacy Policy is effective as of January 2026. Last reviewed and updated: January 2026.